SENSE OF RESPONSIBILITY STARTS FROM THE FAMILY 

Viceroy started as a small family business, and this has shaped both our culture and identity. 
Since 1948 we have been part of Wissam Group, and the familiar atmosphere and personal attitude to caring for the business and employees still live on to the highest possible degree. This is largely due to the fact that Wissam Group has a similar history and is still family-owned today. While we have the strength and ambitions of a big organisation, we also have the long-term thinking of a family business. Both our historical and future success is based on passion for food, dedicated employees and responsibility. 

Our values 

Our work at Wissam Group is based on three values: Stay Curious, Grow Together and Strive for Excellence. Our values are the foundation for everything we do. They form the compass for our sustainability work and the basis for 
our ethical principles, the code of conduct which describes our approach in matters concerning ethics and responsibility. They guide us in conducting our business in a way that we can be proud of. 
Our ethical principles: 

• We avoid conflicts of interest
  
• We exceed consumers’ expectations
  
• We foster a responsible way of sourcing
  
• We care for the environment
  
• We respect people
  
• We build trust